West Des Moines, IA – Homesteaders Life Company, a national leader in pre-need funeral funding, has announced the release of the Social Media Guide for Funeral Professionals. This free resource was developed in partnership with DISRUPT Media and features a step-by-step guide to attracting and retaining client families on social media. “Social Media is essential to a contemporary marketing mix,” said Dean Lambert, Homesteaders Senior VP-Marketing & Communications. “There are so many opportunities available online for funeral homes to connect and engage in meaningful ways with families, and this guide will give them a leg up on their competition.”
Funeral professionals who are just starting to use social media will find a step-by-step guide for setting up a Facebook business page along with tips and examples of the type of content that will resonate with their communities. More advanced social media users will benefit from information on Facebook advertising, pre-need lead generation and suggestions for other social media platforms to explore, including Instagram and messaging apps.
“Our goal was to give funeral professionals everything they need to start and manage a Facebook page for their funeral home business,” said Ryan Thogmartin, owner and CEO of DISRUPT Media. “This guide is unlike anything else available for funeral service.”
The 30-page resource also includes information on how to create a one-of-a-kind social strategy, as well as tips for incorporating video into a marketing plan, what to expect from the future of social media and a straight-forward glossary of common social media terms.
A free copy of the Social Media Guide for Funeral Professionals is available at homesteaderslife.com/social.
Homesteaders Life Company is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses. Visit homesteaderslife.com to learn more.
DISRUPT Media is a full-service social media management and content agency dedicated to the funeral profession. The agency provides creative ideas and a simple plan to produce a social media presence that is completely unique for each client. Visit disruptmedia.com to learn more.